Sweet Tooth Hotel has a new Dreamland space downtown
The sweet sights of the Sweet Tooth Hotel head to downtown Dallas.
Sweet Tooth Hotel art space has announced that it will open a new 6,000 square foot experience on Elm Street. On Friday, October 29, an exhibition entitled Dreamland will feature some old favorites and some new interactive artwork. Tickets are currently on sale on the Sweet Tooth Hotel website for opening day and future dates.
“This is our largest facility to date,” says Sweet Tooth Hotel owner Jencey Keeton.
The new Elm Street space will house 10 works of immersive art projects using a variety of media created by local artists such as Shamsy Roomiani, Tramaine Townsend and Molly Sydnor, and McAllen’s Bobcat and Birdie.
The Dreamland The exhibition will house each work in its own room, which guests can access with an electronic hotel room key. It’s an added touch that finally helps Sweet Tooth Hotel qualify as a hotel.
Keeton says guests can also explore the space with a scavenger hunt that provides a series of clues to an actual prize as well as hidden artwork and features scattered throughout the space.
“We have hotel locks and hotel doorknobs on all spaces in the gallery, so you’ll be able to walk through there and open all those doors,” says Keeton. “It’s something we’ve never had in any of the previous facilities because people were like, ‘Why is it called Sweet Tooth Hotel?'”
The new Sweet Tooth Hotel will feature a special cocktail bar and menu through partnerships with local brands Greenhouse Gin and Townes Vodka and other distillers such as Calirosa Tequila, California’s barrel-aged blue agave tequila brand of red wine financed in part by the musician Adam. Levine and his wife Behati Prinsloo. The menu will offer “more upscale twists on the classics” and feature more interactive moments like spinning disco balls that activate when customers place a drink order, Keeton says.
“We open on Halloween weekend, and we’ll have an open bar but there won’t be any alcohol because we don’t have our liquor license yet,” Keeton said. “We’ll have a grand opening for the bar when the license rolls around.”
The Sweet Tooth Hotel opened in 2018 in a space in Victory Park and quickly sold out through word of mouth and the shareable nature of social media provided a natural marketing campaign for the hotel’s colorful pop-up. art space. Since then, it has expanded to spaces in Allen and Fort Worth.
Keeton says the Dreamland The space has been in the works since last year due to a lengthy rezoning process with the city, but the extra wait time has also allowed for a long list of more than 100 Texas artists to audition.
“We really like supporting local artists,” says Keeton. “Three of the artists have been in previous installations and we’re really following their work which makes for bigger projects in the Dallas art scene, and it’s really a mix of sculpture, video and fiber artists. .”
The McAllen duo of Bobcat and Birdie worked on some of the interlocking hook ‘cakes’ for Sweet Tooth Hotel’s Rewind exhibit at Allen. These stunning pieces required a lot of time and attention to detail.
“It’s a very detailed and time-consuming process,” says Keeton. “[Birdie] not only does it create custom models, but it also sells “Do It Yourself” kits so people can learn how to do it themselves.”
Sweet Tooth Hotel’s mission statement is to provide more than a thematic and engulfing art experience for people. Keeton says it’s also about creating a space where artists can fully explore their vision without any obstacles or interference.
“I kind of appreciated being able to help bring some of these pieces to life for artists who don’t have the financial resources or the space to create them,” Keeton said. “That’s the purpose of the space; to help support them or if they need manufacturing, we can provide that as well.”